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Meet the Ease leadership team.

Boasting deep industry knowledge, technology expertise, and fascinating lives outside of Ease.

David Reid

Co-founder and CEO

David Reid is the founder and CEO of Ease, an HR and benefits SaaS platform serving small and midsize businesses. David has over 30 years of experience in the employee benefits and group insurance industry and was one of the earliest adopters of technology as an integral strategy for employers in the late 1990s. Throughout his career, David’s focus has been creating broker-centric solutions that are easy to use and practical to deploy.

Courtney Guertin


After graduating from the University of Minnesota with a degree in Computer Science and Japanese, Courtney Guertin focused on his entrepreneurial skills and built companies that have raised more than $100M. After co-founding Ease, Courtney’s focus has been set on architecting strategic initiatives and partnering with the team to deliver the best value to Ease users.

Petar Nedyalkov​

Chief Operations Officer (COO)

Sudha Kaki

Chief Technology Officer

Eric Bluhm

Chief Revenue Officer

Samantha Byrd

Chief People Officer

Paul Brown

Vice President of Customer Support

Steve Finley

Senior Vice President Finance

Terressa De Haven

General Counsel

Lara Andrews

Vice President of Marketing

Murray Spork

Vice President of Product

Craig Passler

Vice President of Business Operations

Sal Allababidi

Senior Director of IT

Melissa Cruickshank

Head of Implementations

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