Top 3 Takeaways from the Ease Innovation Conference (EIC21)

Insurance brokers who are emerging from a post-COVID landscape have been looking to rapidly evolve and adopt digital technology to better serve their clients. And what many are discovering is that some answers are harder to find than others. That’s one of the many reasons this year’s third annual Ease Innovation Conference (EIC21) proved to be more valuable to attendees than ever before. This premier event is the insurance industry’s largest digital conference—hosted by Ease.

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What Businesses Are Looking for in Their Broker

Part 2 – The Agency’s Guide to Better Serving Employers in 2021

In the last Broker Tool Belt post, we shared the first two steps outlined in The Agency’s Guide to Better Serving Employers in 2021. First, we focused on retention and why it is key to growing your agency. Second, we explained how to become the single point of entry to edge out PEOs and DTE software gunning for your business. In this week’s post, we’ll tackle the last four recommendations to fully reveal what businesses are looking for in their broker. If you missed part one, you can read it here or you can download the full guide by clicking here.  

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The Agency’s Guide to Better Serving Employers in 2021

Businesses are expecting guidance from their insurance agency on the new mix of benefits that are a fit for today’s unique landscape. But we understand how complicated it is to keep up with their new needs and expectations. Has their employee benefits strategy changed due to the pandemic? What are their priorities in 2021? Why are employers considering switching brokers? How has their work process changed and how can brokers support it? In order to help you identify what’s most important to your current and prospective clients, we put together The Agency’s Guide to Better Serving Employers in 2021.

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Rethinking Your Insurance Sales Pitch for 2021

There is a problem with the traditional sales pitch—it can be unappealing and only offers two outcomes: your prospective groups will love what you have to offer, which will lead to a new addition to your book of business, or they won’t and you will receive a polite decline. Furthermore, a scalable sales formula comes down to understanding who your buyer is and what their specific needs are. How is a scripted insurance sales pitch going to help you personalize your approach and service to each prospect? While only 7% of top performers report pitching, 19% of non-top performers pitch their offering. Basically, those who are not top performers are much more likely to pitch their services. So then, how are top performers scoring most of the sales?

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Voluntary Benefits Trends and COVID-19 Impact on Benefits

Part 2 – 2021 SMB Benefits & Employee Insights Report

The pandemic has exposed many of the cracks in the existing healthcare system. Identifying the transformational changes that have occurred and making wise decisions about benefits is challenging for any business. As a result, there is unique pressure on you as a health insurance broker to help your clients navigate these uncharted waters. Last week, we introduced Ease’s 2021 SMB Benefits & Employee Insights Report and the key findings in medical premiums and contributions and health plans offered and types. In this week’s Broker Tool Belt, we focus on the key findings in voluntary benefits trends, SMB growth, and the impact COVID-19 has had on employee benefits. 

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2021 SMB Benefits & Employee Insights Report

Ease’s 2021 SMB Benefits & Employee Insights Report is a study of SMBs across the country, such as doctor’s offices, manufacturers, restaurant groups, and more. With this report, you’ll be able to benchmark against premium costs, contribution data, shifting plans makeup, and more to unlock insights that will empower you to better serve your clients and set you apart from your competition.

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Building Insurance Agency Employee Engagement to Drive Growth

According to a 2018 Gallup study, only 34% of the American workforce feels engaged at work. Now, a new study from the University of Missouri has found that companies that attend to employee fulfillment can improve not only morale and prevent turnover, but also enhance customer satisfaction, including repurchase intentions. The relation between employee engagement and customer satisfaction is strong in any industry, but this connection is especially important in the insurance industry. Your clients rely heavily on you to help them through oftentimes overwhelming or emotionally-charged experiences. Hence, as the owner of an independent insurance agency, it’s essential for you to make sure your employees stay engaged to build and maintain successful customer relationships. In this week’s Broker Tool Belt, we share why insurance agency employee engagement is key to drive growth, and how you can stay competitive in an industry with low switching costs. 

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ACA Compliance Solution for Brokers to Better Serve Their Clients

Your agency’s value isn’t based solely on open enrollment. To the contrary, much of the value you bring is in the quality of service offered throughout the year. For this reason, understanding your clients’ biggest challenges and working with them to find a solution is key to retaining and growing your book of business. Are your groups turning to you for ACA compliance answers? Due to COVID-19, a large number of businesses are in a completely different situation than they were at the same time last year. Most have shifted employees to remote work, or have been making staffing changes such as furloughs or hiring freezes. Moreover, a large part of the workforce has also been let go. Consequently, compliance has become one of the biggest HR-related challenges for 2021. In this week’s Broker Tool Belt we focus on how an ACA compliance solution for brokers will enable them to ring in the New Year with a commitment to improving the level of service to their clients and become their trusted advisor. 

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AI for Insurance Brokers to Get Ahead of the Competition

What does the future hold for the insurance industry? With 2020 almost behind us, the world is looking ahead to new beginnings. According to Accenture’s Technology Vision for Insurance 2020 report, 81% of insurers acknowledge that technology has become an unavoidable part of the human experience. Yet, most agencies continue to hold onto the pen and paper business model. The role of a group health insurance broker is to evaluate coverage needs and negotiate the best terms and conditions. Imagine a world where technology immediately puts these answers at your fingertips to identify the risks clients face and match them to the best policy. In this week’s Broker Tool Belt, we focus on AI for insurance brokers, how to combine the power of human and machine, and how to gain an advantage over competitors that will last for years to come.

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Marketing Automation Advantages for Insurance Agents

In this era of digital ubiquity, businesses expect personalized relationships with insurance agents. Both prospects and customers require brokers to deliver a more meaningful benefits experience. Yet, many agencies are lacking in the adoption of holistic digital marketing strategies. As an insurance agency grows, the number of marketing tasks also grows. Moreover, how can you allocate efforts to marketing during the open enrollment season? Fortunately, technology has brought us marketing automation—in other words, software to automatically deliver personalized marketing messages. In this week’s Broker Tool Belt, we highlight marketing automation advantages for brokers and how this technology provides the speed, insight, and outreach required to succeed in an increasingly digital world.

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