In this era of digital ubiquity, businesses expect personalized relationships with insurance agents. Both prospects and customers require brokers to deliver a more meaningful benefits experience. Yet, many agencies are lacking in the adoption of holistic digital marketing strategies. As an insurance agency grows, the number of marketing tasks also grows. Moreover, how can you allocate efforts to marketing during the open enrollment season? Fortunately, technology has brought us marketing automation—in other words, software to automatically deliver personalized marketing messages. In this week’s Broker Tool Belt, we highlight marketing automation advantages for brokers and how this technology provides the speed, insight, and outreach required to succeed in an increasingly digital world.
Do you have a plan in place to proactively support your clients this open enrollment season amidst a global pandemic? In an instant, COVID-19 upended our sense of normalcy, including the way we live and do business. As you prepare for an open enrollment season unlike anything you’ve seen before, one thing is clear: now is the time to be prepared. Ease partnered with general agents and health insurance carriers to survey nearly 600 brokers, account managers, and agency owners and discovered several open enrollment trends for 2020.
Through the 2020 Fourth Quarter Preparedness Report, we learned how the pandemic has changed the way insurance agencies think about investing in technology, as well as how the pandemic has affected business over the course of the last several months. In this week’s Broker Tool Belt, we share the highlights to help you prepare for the upcoming open enrollment and better serve your clients.
Under normal circumstances, open enrollment is already a stressful time for insurance brokers. In 2020, amidst a pandemic, the enrollment season has become even more complex. Without the ability to meet clients in person, effective open enrollment communications will be vital. You have done the hard work to put together benefits plans that cover your clients’ needs, but if employees don’t understand their benefits and their value, how are they going to appreciate them? Great benefits deserve great communications.
Furthermore, in today’s job market, a competitive benefits package is a great tool to attract talent. It also enhances employee engagement and retention. Without the right communications plan, employees can miss out on the valuable benefits offerings, causing dissatisfaction and losses for both you and your clients. In this Broker Tool Belt post, we share tips for insurance brokers to build effective open enrollment communications, ensure employee participation, and keep moving your business forward to define the next normal.
From the ACA to level-funded plans, it can be daunting for employers to make informed selections when there are so many options available to them regarding what type of health insurance plan to offer their employees. As their trusted advisor, they will look to you to help paint a clear picture of what those options are, making it your job to put out requests for proposals or pull health insurance quotes from multiple carriers, as well as compile relevant documentation, including questionnaires, ultimately presenting all the relevant choices to your clients. In this scenario, manually entering information about each group to each carrier they are offering plans with can take a long time, becoming an arduous process. In this week’s Broker Tool Belt, we share why health insurance quoting software will help you boost efficiency, increase enrollments, and make your groups more profitable so that you can keep moving your business forward to define the next normal.
Over the course of the last few months, we have experienced the worst global pandemic in more than a century. In many ways, it feels as though we are collectively experiencing the test of a lifetime. While there might be a high number of brokers adapting to the new normal, most continue to act as if the coronavirus outbreak didn’t introduce fundamental changes in the way business is conducted and didn’t have an impact on their clients’ decision-making. Do you believe the right strategy is to continue to act like it’s “business as usual”? In this week’s Broker Tool Belt, we explain why the future of benefits administration resides on the brokers’ ability to shift their role from a product vendor to a trusted advisor.
The season leading up to open enrollment is a good time to focus on winning new business and growing your agency. However, if you concentrate on the same strategies year after year, you might not be able to see the kind of business growth you would like to. For this reason, we encourage you to revisit your strategy for winning new clients by introducing online benefits enrollment to your offering. If you are able to invest a few weeks of your summer on bringing your agency online, you’ll improve the employee benefits enrollment experience and produce amazing returns in terms of new clients before Q4 and into 2021. In this Broker Tool Belt post, we share the reasons why online benefits enrollment will help you win new BORs.
HR teams have mobilized to adjust to a virtual workplace, while helping employees stay healthy at home and advising them on what to do if they experience symptoms. But are you doing everything in your power to help them stay afloat and navigate COVID-19? The pandemic took us by surprise. Now, it’s time to be proactive and get ready for the potential second and third waves of COVID-19. In this week’s Broker Tool Belt, we share a broker’s guide to helping employers navigate COVID-19 so you can meet your clients’ needs and increase their satisfaction during these unprecedented times.
Over the past several weeks, much of the global workforce has shifted to a working-from-home model. While nothing can replace in-person connections, video meetings are the next best thing and have quickly become the new normal in this unprecedented environment. However, virtual meetings can pose some challenges. Whether you are joining internal team meetings or hosting external client/prospect meetings, you want to make sure you are putting your best foot forward. In this week’s Broker Tool Belt, we share advice on how to run successful virtual meetings, along with how to get over the initial discomfort so you can start building stronger and faster relationships.
Remote work was a trend that companies were shifting toward even before the Coronavirus outbreak. However, we can be certain that this unprecedented situation has had the biggest role in pushing it forward. Many insurance agencies have been quickly thrown into a working from home model in the last month. But what if you don’t have experience working remotely? In this new environment, group insurance brokers will be tested in their ability to maintain the level of service they used to provide in person. In this week’s Broker Tool Belt, we share four tips for insurance agencies working remotely, helping them to keep operating business as usual, maintain productivity, and successfully create remote work guidelines to empower their team.
It’s easy to let fear in these days. The challenges we’re facing are unlike anything we’ve ever experienced. And now, more than ever, your clients look to you to help them navigate through these unprecedented times. The World Health Organization (WHO) established that we need to stay six feet away from each other to keep physical distance and stop the virus from spreading. But that doesn’t mean you stop supporting your clients. You might not be able to control the crisis, but you can control your response to it. In this week’s Broker Tool Belt, we share five tips to connect with clients while physical distancing.