It’s no secret that blogging isn’t the first business practice that comes to mind for brokers. On top of all of the other to-dos on the task list this one can seem the least important. In reality, your insurance broker blog should be important, and it’s a factor that can help grow your agency.
This piece was written by David Cleary, founder and CEO of Video Benefits Guy, LLC and expert on employee benefits videos.
As the employee benefits industry continues to experience historic changes, employee benefits advisors are faced with both challenges and opportunities.
The case for getting your business on social media is strong, and the benefits are clear. Social media helps create and build relationships as well as generate leads, all of which are crucial to any business. In addition to recognizing its strengths, starting to incorporate insurance social media into your business model can seem like an overwhelming task.
Right now, it’s possible that small business owners are re-assessing their recent Q4 2016 employee benefits decisions. After likely spending many hours back and forth, with lots of paper forms to fill out, and even more data entry work, they may also be wondering how and when the benefits process will become more efficient and yes, even enjoyable. For this reason, we are focusing on open enrollment tools this week.
If you’re like many brokers, social media may be something that you flat out don’t want to worry about. It’s a place where kids share selfies. It’s where you keep up with your grandkids. It’s where people spout off. That may all be true, but social media is also an increasingly important business forum. Your clients will expect you to have a presence, and you’ll be losing out if you’re not there. So before you shrug social media, you should consider the many benefits that you’ll receive if you pick your spots and use social media wisely. Here’s what social media for insurance agents can do for you:
Even if you’re not sure exactly what social media is, you’ve no doubt heard that it’s important for your business, that everybody else is using it, and that if you’re not already in the social media swim, you’d better start doing something about it soon. These warnings may have you rolling your eyes, shrugging your shoulders, and shaking your head. After all, as a broker, you’re in the relationship business, not the Internet technology business. And in today’s world, social media is how many relationships are created and nurtured. It’s an increasingly important marketing tool. So, what is social media for brokers?
Email is one of the most common and efficient means we have of communicating with our prospects and clients. Just hit “Send” and you can be reaching out to everyone on your contact list, sharing an industry insight – breaking news on the ACA that will impact your clients, or a major provider that’s just changed one of its key plans. Or you’re near-instantaneously following up one-on-one with a client on their request for more pricing details on the new proposal you’re working on. For this reason, we are going to focus on insurance email tracking on this post.
Welcome to the Broker Tool Belt, a new health insurance marketing blog.
Over the last decade and a half we’ve seen the rise in popularity of personal computers, the Internet, and mobile phones. With that rise has come a change in human interaction. We can instantly send a message to the other side of the world, share a video to 1,000 of our closest friends, and close business deals without ever meeting in-person. The constant in all this change, is people. The fundamentals of sales and client relationships haven’t change, but the mediums and mechanisms certainly have.