Video has become a staple of our everyday lives and has been rising as a content marketing format. While traditional television commercials are still relevant, 6 out of 10 people would rather watch online videos than television. Video attracts 300% more traffic, keeps people’s attention better, helps to nurture leads, and is easy to digest in comparison to the excess of textual information flooding the internet. In this week’s post, we share how to create a promotional video to strengthen your agency’s brand.
Building your insurance broker website was a big undertaking, but it was only the beginning. What are your plans now that your website is up and running? A requirement to succeed in the insurance industry is to secure a steady stream of prospects, and your website is key to generate those leads. However, just because your website is on the internet doesn’t mean that HR professionals will come and visit. You might have built the best site out there, but without effective marketing, no one will know about it. In this week’s post, we share 4 strategies to promote your insurance broker website and improve your lead generation strategy.
Employers have different options when getting employees access to benefits and health insurance. On one side, they can work with insurance brokers. On the other, they can provide coverage through a Professional Employer Organization (PEO) or use direct-to-employer (DTE) software. The insurance industry is more competitive now than ever before and keeps pushing out brokers. How can you feel confident employers will choose to work with you? In this week’s post, we share three marketing strategies to differentiate your insurance agency from competitors to help you grow and retain your book of business.
Content creation is an essential component of digital marketing. Ninety-one percent of business-to-business professionals use content marketing to boost their performance. Despite its popularity, content by itself won’t be a valuable asset for your digital marketing strategy. You might be writing informational, entertaining, or educational content, but it won’t get your insurance agency where you want it to be until you align it with your business goals and ensure it’s serving a purpose. In this week’s post, we share 5 insurance content marketing goals to help you drive profitable customer action and become the BOR for more groups.
Almost every day is a holiday, from the classics, like Memorial Day, to the lesser known, such as National Donut Day. While some may be a stretch or meaningless for your insurance agency to engage with, others might be opportunities for you to take advantage of the buzz. In this week’s post, we explain how to leverage holidays for your insurance marketing by picking the ones that resonate with your audience and inspire great campaign ideas.
When your marketing efforts consistently attract HR professionals to your website, you might think the next logical step is to increase the traffic: the higher the number of visitors, the bigger the opportunity to get more clients. But if you keep filling a leaky bucket with water, would you be getting more water or would you be wasting resources? If your website is not optimized to convert visitors into prospects, increasing traffic won’t necessarily result in more clients. People will find your website easily, but they might not engage or show interest in your agency. In this week’s post, we share how to optimize your insurance agency conversion rate to help you get more visitors signing a broker of record letter.
Today’s employers are more empowered and increasingly self-educating when evaluating benefits plans. As a result, traditional channels like phone or email are exhausted and getting employers attention requires additional effort. More than 40% of consumers use social media to research new brands or products to inform their buying decisions. If the modern HR professional is digitally-driven and socially connected, shouldn’t you be too? In this week’s post, we explain what social selling for insurance agencies is and how to use it to better engage and build relationships with your prospects.
When implementing your marketing strategy, one of the biggest mistakes you can make is trying to sell insurance at all times. Picture this scenario: you are asking for your measurements for a new suit and, the moment you walk into the store, a salesperson asks you for your preferred payment method. Would you actually buy the suit? Trying to get visitors to request a quote and hire you as soon as they get to your website can be counterproductive. In this week’s post, we explain the 3-step process to build an insurance marketing funnel to increase traffic, nurture leads, and boost conversions.
Producing video content has historically been difficult because it required specific equipment and specialized knowledge. However, technology advancements have democratized the process and, today, nearly any team across a business can leverage video as a marketing tool. Knowing that videos attract 300% more traffic and help to nurture leads, it is key to stay up to date on trends and implement them into your marketing strategies to sell insurance. In this week’s post, we share the state of video and the 2019 insurance video trends to help you cut through the noise and stand out.
If the objective of your website is to grow your insurance agency online, then you need to gather information about your traffic. Have you wondered what people actually do when they get to your site? Have you thought about how they got to it in the first place? Do you know if potential prospects are getting to your services page? Google Analytics for insurance agencies can help you answer these questions and many more.