Search engine optimization (SEO) is one of the most constantly changing elements of digital marketing. It’s also essential for generating leads by driving traffic to your website. What makes the practice of SEO so challenging is keeping up with Google’s updates. The tech giant changes their search algorithm between 500-600 times a year! While most of those updates are minor, every so often they drop a bombshell of an update that completely changes how your website ranks. Google has already made some significant updates to SEO in 2018 and more changes are coming as soon as July. So, to keep you a step ahead, I’ll be giving you an overview of Google’s latest updates and what to expect for the future of SEO for insurance agents.
At the beginning of 2018, Facebook made a significant update to its News Feed. The update meant their algorithm would shift focus to showing content from friends and family over content from business pages. I previously discussed the details of the News Feed update and ways insurance agents can work around it to get content in front of their target audience. This time around, I’ll be listing Facebook tips for insurance agents in 2018, and how to expand your organic reach.
Last week I shared content distribution best practices that insurance agents can easily implement. One of the practices I recommended was backlinking. In the world of Search Engine Optimization (SEO), backlinking is one of the most important factors in getting your website to show up on page one of Google search engine results. That’s why I’ll list 3 SEO ideas for insurance agencies that revolve around backlinking.
The widespread adoption of technological advancements is great news for your health insurance agency. It means that with a few tools you can handle more client relationships than before and grow your book of business with the same number of staff. One technological advancement that has become essential for any business to succeed and expand is digital marketing. We thought a “101” guide to insurance agency digital marketing could help you harness the power of technology for your agency.