In the context of chatbots for the insurance industry, some viewed this tool as a threat to brokers. The reality is, chatbots are a great tool to complement the services of a brokerage; not replace them. At Broker Tool Belt we stay up to date with trending marketing technologies that can assist agents in taking their marketing strategy to the next level. This week we discuss the benefits, and use cases of insurance agency chatbots.
Email marketing is commonly used by many industries to engage with leads and customers alike. That’s why this week on the Broker Tool Belt, we’re listing out the top 5 emerging insurance email marketing trends to look out for heading into years to come.
We talk about digital marketing a lot. One recurring element about digital marketing is leveraging data insights to create relevant campaigns for qualified leads. In order to effectively accomplish this, it’s crucial to identify your target audience. This can be achieved by using insurance market research tools.
Technology provides a myriad of channels for communication, content consumption, and access to information. For any insurance agency, it’s challenging to effectively communicate your brand amidst all the competition. Add in the complexity of copywriting for the financial services industry and it’s easy to get an instant case of writer’s block! The four insurance agency copywriting tips we outline today will help you create dynamic, beneficial copy for your agency’s marketing strategy. Copy plays an integral role in driving traffic to your website and other online profiles, but it also communicates an authentic and relatable brand voice to your target audience. Good copy will help further develop your digital marketing strategy.
No matter how many clients you have, it probably can’t hurt to have more, right? One way to increase inbound leads is by improving your insurance agency website.