Achieving your goals with the selling process you’ve implemented for your agency isn’t always enough. Focusing all of your attention on closing the deal can lead to overlooking important steps. Traveling with your prospects along the marketing funnel is key to ensure they are high-quality leads that will convert into clients. Good news is that your insurance agency doesn’t need a whole marketing department to implement a lead generation strategy. In this week’s post, we share lead generation ideas for insurance agencies to increase the effectiveness of your marketing programs.