Video has become a staple of our everyday lives and has been rising as a content marketing format. While traditional television commercials are still relevant, 6 out of 10 people would rather watch online videos than television. Video attracts 300% more traffic, keeps people’s attention better, helps to nurture leads, and is easy to digest in comparison to the excess of textual information flooding the internet. In this week’s post, we share how to create a promotional video to strengthen your insurance brand marketing.
To thrive in a highly competitive environment like the insurance industry takes a lot of technical expertise, a thorough understanding of digital marketing, and a strong insurance agency brand identity.