The benefits industry is incredibly competitive. As more brokers optimize their online presence, digital marketing among agencies will become saturated. The competition is staggering, so how do you stand out from the pack? With insurance inbound marketing.
A few weeks ago, I briefly touched on the rise of instant messaging as a popular communication channel for younger members of the workforce. I’ve previously discussed how brokers can use Facebook Messenger’s chatbot feature to integrate instant messaging into their marketing strategy. This week, I’ll take a look at some easy-to-use tools you can adopt to integrate live chat as a communication channel on your website. These insurance website chat tools will help you modernize your marketing strategy.
Over the last few weeks, I’ve outlined how brokers can modernize their marketing strategy. An essential element to achieving this is by creating compelling content in your audience’s preferred media format. This week I’ll take an in-depth look at the most popular form of media, video. I’ll detail insurance video marketing ideas for 2018.
Over the last few weeks, I’ve discussed new trends in digital marketing, new technologies, and changes being implemented by Facebook and Google. It’s apparent that marketing as we know it is changing, but what is the overall shift in marketing exactly and how does it impact your insurance marketing efforts? This week I’ll discuss what insurance marketing for the modern broker entails.
I’ve touched on insurance omnichannel marketing in previous blogs, but this week I’ll take a deeper dive into what this strategy incorporates, and how brokers can use it to optimize their own.
Many insurance brokers rely on Facebook as a medium for maintaining their online presence; in some extreme cases, it’s their only online channel. It makes sense, there are 2.07 billion active users on the social media channel and the reality is everyone – at some point in life – needs insurance. But, as the saying goes, don’t put all of your eggs in one basket. Facebook launched an update to their News Feed that has already caused marketers to start scrambling for a solution. The most recent Facebook update harms insurance marketing as well.
SEO is one of the most constantly updating elements of digital marketing and 2018 will be no different. Due to new technologies, strategies, and a significant Google update that will change the game, the influences on insurance agency SEO will be different in the coming year. Insurance brokers need to get in front of these changes in order to grow and maintain strong search engine ranking results.
One of the key elements to success in today’s market for any agent is staying on top of the newest trends in insurance content marketing. If you fail to create engaging content your brand will be left behind, that’s the simple truth.