How do your visitors engage with your website? What path do they take on each of your pages? Are they reading your content? If one of your website’s objectives is to convert prospects into clients and sell insurance, these are important questions to answer. But don’t be concerned, you are not required to analyze metrics and put together charts and tables that need to be understood. On the contrary, heat map software is an intuitive and self-explanatory tool that you can purchase to reveal user behavior on your site. In this week’s post, we share how to use heat maps for insurance websites to optimize your conversion rate.