I’ve touched on insurance omnichannel marketing in previous blogs, but this week I’ll take a deeper dive into what this strategy incorporates, and how brokers can use it to optimize their own.
Last week I discussed insurance agency marketing steps and activities a broker should take to establish their marketing base:
- Digital branding
- Customer journey mapping
- Optimizing your LinkedIn profile
- Creating marketing content
This week, I continue listing insurance agency marketing ideas and how to sequence them. Once you’ve established your marketing base, you now need to ramp up your communication by actively engaging your audience.