Insurance Agency Omnichannel Marketing

I’ve touched on insurance agency omnichannel marketing in previous blogs, but this week I’ll take a deeper dive into what this strategy incorporates, and how brokers can use it to optimize their own.

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Step by Step Insurance Agency Marketing – Part 2

Last week I discussed insurance agency marketing steps and activities a broker should take to establish their marketing base:

      • Digital branding
      • Customer journey mapping
      • Optimizing your LinkedIn profile
      • Creating marketing content

This week I continue listing insurance agency marketing ideas and how to sequence them. Once you’ve established your marketing base, you now need to ramp up your communication by actively engaging your audience.

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