We’ve previously discussed the importance of having a modern website. It’s a great tool to increase inbound leads. While simply having a website will increase your agency’s inbound leads, that’s just half the battle. The next challenge is that it’s very hard to convert ice cold website traffic into leads and sales. In fact, 96% of visitors to your agency’s website aren’t ready to buy. This means they’re going to leave your website, and most of the consumers who make up that percentage won’t come back. So how can you get those visitors back on track to convert? Well, this is where insurance agency retargeting comes into play.