Insurance Marketing to Millennial B2B Buyers in 2018

A few weeks ago, I discussed the necessity for benefit brokers to optimize the customer experience in order to stay relevant in today’s landscape. Achieving this requires you to customize your marketing strategy to the preferences of your target audience. For benefit brokers, the challenge lies in the fact that the workforce is evolving and millennials now have a significant influence on B2B purchasing decisions. With that in mind, this week I’ll take an in-depth look into insurance marketing to Millennial B2B buyers.

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