Over the last two weeks I’ve listed a sequence of steps, and related marketing activities, that brokers could implement to establish a solid insurance marketing plan:
The above-mentioned sequence of steps will assist in implementing an insurance marketing plan that covers all your bases from pre-purchase to the early stages of post-purchase.
This week I’ll take a deeper dive into post-purchase marketing. After all, the ultimate goal of your marketing strategy is to gain loyal customers. These recommended steps will help you achieve that.