A Step by Step Insurance Marketing Plan – Part 3

Over the last two weeks I’ve listed a sequence of steps, and related marketing activities, that brokers could implement to establish a solid insurance marketing plan:

The above-mentioned sequence of steps will assist in implementing an insurance marketing plan that covers all your bases from pre-purchase to the early stages of post-purchase.

This week I’ll take a deeper dive into post-purchase marketing. After all, the ultimate goal of your marketing strategy is to gain loyal customers. These recommended steps will help you achieve that.

Continue reading “A Step by Step Insurance Marketing Plan – Part 3”

Step by Step Insurance Agency Marketing – Part 2

Last week I discussed insurance agency marketing steps and activities a broker should take to establish their marketing base:

      • Digital branding
      • Customer journey mapping
      • Optimizing your LinkedIn profile
      • Creating marketing content

This week, I continue listing insurance agency marketing ideas and how to sequence them. Once you’ve established your marketing base, you now need to ramp up your communication by actively engaging your audience.

Continue reading “Step by Step Insurance Agency Marketing – Part 2”