Having a great website is the first step in establishing your insurance agency’s online presence. But when implementing digital marketing activities, landing pages are key to drive leads, increase referrals, and ultimately sell insurance. Many companies send all their online traffic to their homepage, but this can be a big mistake. Without a good landing page, the time and effort you spend trying to generate leads can be wasted. In this week’s post, we explain what landing pages are, why they are different from your homepage, and how to create exceptional insurance agency landing pages to boost conversion rates.