When implementing your marketing strategy, one of the biggest mistakes you can make is trying to sell insurance at all times. Picture this scenario: you are asking for your measurements for a new suit and, the moment you walk into the store, a salesperson asks you for your preferred payment method. Would you actually buy the suit? Trying to get visitors to request a quote and hire you as soon as they get to your website can be counterproductive. In this week’s post, we explain the 3-step process to build an insurance marketing funnel to increase traffic, nurture leads, and boost conversions.
In a time in which customers demand a personalized digital experience, understanding customer behavior is key to capture leads more effectively. But gathering information about your prospects and establishing their whereabouts is easier said than done. The marketing funnel and the customer journey are tools to ease the challenge. Both can help brokers gain insights into how leads become clients, but they are not interchangeable. In this week’s post, we explain how to combine the marketing funnel and the customer journey to understand insurance customer buying behavior and help you boost your lead nurture strategy.