While asking for referrals is a commonly used marketing practice, blasting an email to all your current customers won’t be an effective strategy. Establishing a formal referral program is key to consistently engage clients and generate leads. When building your referral marketing strategy, always keep in mind that your insurance agency is unique and your referral program should be too. If you want your referral program to resonate with your customers, it needs to be designed for them. In this week’s post, we share the 3 tips you can implement in your marketing strategy to boost insurance agency referrals.