SEO is one of the most constantly updating elements of digital marketing and 2018 will be no different. Due to new technologies, strategies, and a significant Google update that will change the game, the influences on insurance agency SEO will be different in the coming year. Insurance brokers need to get in front of these changes in order to grow and maintain strong search engine ranking results.
How to sell insurance? It differs from the way sales functions in almost all other categories. Think about it, no one goes home to unpack a bag of insurance! Unlike retail, insurance is an intangible promise – peace of mind. To a certain extent, you’re selling yourself; that you’re the expert who will provide your clients with coverage when it’s needed most.