Search engine optimization (SEO) is one of the most constantly changing elements of digital marketing. It’s also essential for generating leads by driving traffic to your website. What makes the practice of SEO so challenging is keeping up with Google’s updates. The tech giant changes their search algorithm between 500-600 times a year! While most of those updates are minor, every so often they drop a bombshell of an update that completely changes how your website ranks. Google has already made some significant updates to SEO in 2018 and more changes are coming as soon as July. So, to keep you a step ahead, I’ll be giving you an overview of Google’s latest updates and what to expect for the future of SEO for insurance agents.
Last week I shared content distribution best practices that insurance agents can easily implement. One of the practices I recommended was backlinking. In the world of Search Engine Optimization (SEO), backlinking is one of the most important factors in getting your website to show up on page one of Google search engine results. That’s why I’ll list 3 SEO ideas for insurance agencies that revolve around backlinking.