Search Engine Optimization is key to improving the online visibility of your agency. Developing the perfect SEO strategy as part of your inbound marketing will drive more traffic to your website. As more users visit your site, the number of leads that could result in sales and revenue for your business will also increase. But ranking in a search engine’s unpaid results, such as Google, Yahoo, or Bing, is not an easy task. Understanding user intent to match your keywords with queries can become an exhausting activity of trial and error. Do you know whether and how well your SEO efforts are working? In this week’s post, we share how to measure your insurance agency SEO performance.