In last week’s post, we discussed the importance of incorporating social media into your agency’s inbound strategy. Devoting a few hours to social media per week can raise awareness for your agency. A social media campaign is a marketing technique that agencies use to share information about their health offerings and employee benefit options over one or more social media platforms. This week, we’re covering how you can craft an effective social media campaign for your agency.
In previous posts, we’ve discussed how inbound marketing can make you stand out from other agencies and engage prospective clients. Inbound marketing is the process of using valuable content to gain the attention of your prospects and to entice them to visit your website. It’s one of the best and most cost-effective ways to advertise your agency. In this post, we’ll explore why social media marketing is an essential part of any inbound strategy for insurance agencies.
Many insurance brokers rely on Facebook as a medium for maintaining their online presence; in some extreme cases, it’s their only online channel. It makes sense, there are 2.07 billion active users on the social media channel and the reality is everyone – at some point in life – needs insurance. But, as the saying goes, don’t put all of your eggs in one basket. Facebook launched an update to their News Feed that has already caused marketers to start scrambling for a solution. The most recent Facebook update harms insurance marketing as well.