We’ve previously discussed the importance of using social proof to establish trust with your customers and grow your agency’s client base. Social proof refers to the idea that our behavior is influenced by the actions of those around us. Customer reviews are an extremely important form of social proof, as are client case studies and testimonials. This week we’re focusing on strategies for creating the perfect insurance client testimonial for your agency.
In last week’s post, I discussed some of the ways online reviews benefit insurance agencies. Online reviews are undoubtedly a valuable form of social proof for agencies. But there are other social proof strategies you can use to build your credibility with prospects. In this post, we’ll take a close look at using insurance social proof to expand your agency.