Today’s employers are more empowered and increasingly self-educating when evaluating benefits plans. As a result, traditional channels like phone or email are exhausted and getting employers’ attention requires additional effort. More than 40% of consumers use social media to research new brands or products to inform their buying decisions. If the modern HR professional is digitally-driven and socially connected, shouldn’t you be too? In this week’s post, we explain what social selling for insurance agencies is and how to use it to better engage and build relationships with your prospects.