Let’s imagine this situation. You meet with a prospective client and you collect all the necessary information to put together a quote. When the quote is ready, you try to get together with the prospect to review it, but you keep missing each other. Does this sound familiar? Every health insurance broker dreads this situation. While prospects take time to consider all their options, it’s crucial for you to stand out. Sales calls and emails are overly used methods, but there is a format to present quotes that is starting to break through. In this week’s post, we share why presenting insurance quotes on video should be part of your strategy to sell insurance.
In this digital era where most client-facing interactions are conducted over email or by phone, it’s very easy to lose that human touch. Insurance video marketing is an effective strategy to bridging the gap between technology and client relations, while also increasing conversions.