Let’s face it; everything has gone digital, and in this digital-centric business-to-business (B2B) landscape, content marketing has become a significantly useful tool to generate leads. Insurance agency marketing content is a key factor in separating your agency from competitors to generate high-quality leads.
The future of the industry is increasingly digital and interconnected. Brokers, now more than ever, should consider the advantages of offering a mobile-first option for clients. Cue telemedicine, which enables consumers to receive medical diagnoses via mobile devices.