See, Think, Do. These three simple steps are the foundation of the See Think Do marketing framework created by Avinash Kaushik. In last week’s blog, I shared marketing ideas on the type of content, messaging, and channels brokers could use to effectively implement See stage marketing. This week I’ll share some insurance agency marketing tips for the middle of the funnel – also known as Think stage marketing.
Last week I discussed the See Think Do marketing framework, created by Avinash Kaushik, and how insurance agents could implement it. This week I’ll focus on insurance content marketing ideas at the top of the funnel – the See stage of the See Think Do marketing framework.
In recent years, marketing has evolved to revolve around the customer. Companies across various industries now create content that speaks directly to their target audience. However, many companies – insurance agencies included – fail to implement a content strategy that’s relevant to the specific stage of the funnel their target audience is at the moment they engage with their brand. That’s why this week I’ll outline the ultimate insurance content marketing framework – the See Think Do content marketing strategy.
It seems as though whenever you search online for generational sales and marketing strategies, all everyone talks about are millennials. But, what about Gen X? This week I’m going to take an in-depth look at insurance marketing to Generation X. I’ll outline what Gen Xers value from a broker, how they research and discover suppliers, their preferred modes of communication, and how they prefer to consume content.
Over the last few weeks, I’ve outlined how brokers can modernize their marketing strategy. An essential element to achieving this is by creating compelling content in your audience’s preferred media format. This week I’ll take an in-depth look at the most popular form of media, video. I’ll detail insurance video marketing ideas for 2018.