Search engine optimization (SEO) is one of the most constantly changing elements of digital marketing. Itís also essential for generating leads by driving traffic to your website. What makes the practice of SEO so challenging is keeping up with Googleís updates. The tech giant changes their search algorithm between 500-600 times a year! While most of those updates are minor, every so often they drop a bombshell of an update that completely changes how your website ranks. Google has already made some significant updates to SEO in 2018 and more changes are coming as soon as July. So, to keep you a step ahead, Iíll be giving you an overview of Googleís latest updates and what to expect for the future of SEO for insurance agents.