A Step by Step Insurance Marketing Plan – Part 3

Over the last two weeks I’ve listed a sequence of steps, and related marketing activities, that brokers could implement to establish a solid insurance marketing plan:

The above-mentioned sequence of steps will assist in implementing an insurance marketing plan that covers all your bases from pre-purchase to the early stages of post-purchase.

This week I’ll take a deeper dive into post-purchase marketing. After all, the ultimate goal of your marketing strategy is to gain loyal customers. These recommended steps will help you achieve that.

Continue reading “A Step by Step Insurance Marketing Plan – Part 3”

Insurance Agency Retention Marketing to Face Today’s Landscape

The insurance agency industry is incredibly competitive. With the meteoritic rise of technology, new competitors have exploded into the market and provide a more satisfying process to consumers. Meanwhile, many insurance agencies have been slow to update their sales and marketing practices. This is why it’s essential to prioritize insurance agency retention marketing to compete in today’s landscape.

Continue reading “Insurance Agency Retention Marketing to Face Today’s Landscape”