Ease Named in Capterra’s Top 20 Most Popular Human Resource Software

Ease announced today that it has been named a Top 20 Best Human Resource Software product by Capterra, a free online service that helps organizations find the right software.

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Insurance Video Marketing Ideas for 2018

Over the last few weeks, I’ve outlined how brokers can modernize their marketing strategy. An essential element to achieving this is by creating compelling content in your audience’s preferred media format. This week I’ll take an in-depth look at the most popular form of media, video. I’ll detail insurance video marketing ideas for 2018.

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Insurance Marketing to Millennial B2B Buyers in 2018

A few weeks ago, I discussed the necessity for benefit brokers to optimize the customer experience in order to stay relevant in today’s landscape. Achieving this requires you to customize your marketing strategy to the preferences of your target audience. For benefit brokers, the challenge lies in the fact that the workforce is evolving and millennials now have a significant influence on B2B purchasing decisions. With that in mind, this week I’ll take an in-depth look into insurance marketing to Millennial B2B buyers.

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Creating an Insurance Lead Generating Guide

Last week I discussed how modern insurance marketing requires brokers to optimize the customer experience. An essential element to this strategy is marketing content. In last week’s blog, I shared data that found Generation X and Baby Boomers prefer readable content. This week I’ll discuss in depth how to create and utilize one popular piece of content amongst B2B buyers to optimize the customer experience and help you generate more leads in the process; an insurance lead generating guide.

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Insurance Marketing for the Modern Broker 2018

Over the last few weeks, I’ve discussed new trends in digital marketing, new technologies, and changes being implemented by Facebook and Google. It’s apparent that marketing as we know it is changing, but what is the overall shift in marketing exactly and how does it impact your insurance marketing efforts? This week I’ll discuss what insurance marketing for the modern broker entails.

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Employer Benefits Software Preferences 2018

Ease conducted a survey on employer benefits software preferences 2018. The data I share with you today will provide you with an insider look at employers’ preferences when it comes to HR & technology in the new year. 

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An Insurance Agency Telemedicine Guide

We live in an era of convenience, and the demand for convenience is high and growing rapidly in 2017. According to data from the U.S. Census Bureau’s American Community Survey, various on-demand services are attracting a total of more than 22.4 million consumers annually. Telemedicine is part of this rapid growth in on-demand services. This creates an incredible opportunity for brokers to add a new revenue stream to their agency, while staying relevant in the eyes of their groups by providing cutting edge services.

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Insurance Agency Retention Marketing

The insurance agency industry is incredibly competitive. With the meteoritic rise of technology, new competitors have exploded into the market and provide a more satisfying process to consumers. Meanwhile, many insurance agencies have been slow to update their sales and marketing practices. This is why it’s essential to prioritize insurance agency retention marketing to compete in today’s landscape.

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Insurance Agency Video Marketing Strategies

In this digital era where most client facing interactions are conducted over email or by phone, it’s very easy to lose that human touch. Insurance agency video marketing is an effective strategy to bridging the gap between technology and client relations, while also increasing conversions.

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Introducing Broker Tool Belt, a blog for health insurance brokers.

Welcome to the Broker Tool Belt, a new health insurance broker blog.

Over the last decade and a half we’ve seen the rise in popularity of personal computers, the Internet, and mobile phones. With that rise has come a change in human interaction. We can instantly send a message to the other side of the world, share a video to 1,000 of our closest friends, and close business deals without ever meeting in-person. The constant in all this change, is people. The fundamentals of sales and client relationships haven’t change, but the mediums and mechanisms certainly have.

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