According to a 2018 Gallup study, only 34% of the American workforce feels engaged at work. Now, a new study from the University of Missouri has found that companies that attend to employee fulfillment can improve not only morale and prevent turnover, but also enhance customer satisfaction, including repurchase intentions. The relation between employee engagement and customer satisfaction is strong in any industry, but this connection is especially important in the insurance industry. Your clients rely heavily on you to help them through oftentimes overwhelming or emotionally-charged experiences. Hence, as the owner of an independent insurance agency, it’s essential for you to make sure your employees stay engaged to build and maintain successful customer relationships. In this week’s Broker Tool Belt, we share why insurance agency employee engagement is key to drive growth, and how you can stay competitive in an industry with low switching costs.
Did you know that 67% of employees are not engaged at work? According to Gallup, this means that nearly 7 out of 10 employees are indifferent to the business that employs them.[note]https://news.gallup.com/opinion/gallup/224012/dismal-employee-engagement-sign-global-mismanagement.aspx[/note] These indifferent employees contribute their time, but not their full effort. Most business owners would find this number frightening. It is unlikely that anyone wants to run a business with employees who only offer partial effort. Not only does this decrease or halt the road to success, but it creates a lackluster environment, and likely a subpar company culture. That’s why it’s so important to impact employee engagement.