Over the last two weeks I’ve expanded on the See Think Do content marketing framework created by Avinash Kaushik. I’ve discussed content marketing tips and ideas for both the top of the funnel and the middle of the funnel. This week I’ll share an insurance agency marketing plan for the bottom of the funnel that will help you drive more conversions through content.
Last week I discussed the See Think Do marketing framework, created by Avinash Kaushik, and how insurance agents could implement it. This week I’ll focus on insurance content marketing ideas at the top of the funnel – the See stage of the See Think Do marketing framework.
It seems as though whenever you search online for generational sales and marketing strategies, all everyone talks about are millennials. But, what about Gen X? This week I’m going to take an in-depth look at insurance marketing to Generation X. I’ll outline what Gen Xers value from a broker, how they research and discover suppliers, their preferred modes of communication, and how they prefer to consume content.
One of the key elements to success in today’s market for any agent is staying on top of the newest trends in insurance content marketing. If you fail to create engaging content your brand will be left behind, that’s the simple truth.
Ever since we started the Broker Tool Belt I’ve outlined and explained various insurance agent marketing strategies, tips, tools, and resources. However, figuring out how to effectively put the pieces together can be daunting. So this week I’ll begin to outline a basic flow of phases and activities brokers should take to implement a modern insurance agent marketing strategy.