A few weeks ago, I briefly touched on the rise of instant messaging as a popular communication channel for younger members of the workforce. I’ve previously discussed how brokers can use Facebook Messenger’s chatbot feature to integrate instant messaging into their marketing strategy. This week, I’ll take a look at some easy-to-use tools you can adopt to integrate live chat as a communication channel on your website. These insurance website chat tools will help you modernize your marketing strategy.
SEO is one of the most constantly updating elements of digital marketing and 2018 will be no different. Due to new technologies, strategies, and a significant Google update that will change the game, the influences on insurance agency SEO will be different in the coming year. Insurance brokers need to get in front of these changes in order to grow and maintain strong search engine ranking results.