Last week I discussed how modern insurance marketing requires brokers to optimize the customer experience. An essential element to this strategy is marketing content. In last week’s blog, I shared data that found Generation X and Baby Boomers prefer readable content. This week I’ll discuss in depth how to create and utilize one popular piece of content amongst B2B buyers to optimize the customer experience and help you generate more leads in the process; an insurance lead generating guide.
One of the key elements to success in today’s market for any agent is staying on top of the newest trends in insurance content marketing. If you fail to create engaging content your brand will be left behind, that’s the simple truth.