Achieving your goals with the selling process you’ve implemented for your agency isn’t always enough. Focusing all of your attention on closing the deal can lead to overlooking important steps. Traveling with your prospects along the marketing funnel is key to ensure they are high-quality leads that will convert into clients. Good news is that your insurance agency doesn’t need a whole marketing department to implement a lead generation strategy. In this week’s post, we share insurance lead generation ideas to increase the effectiveness of your marketing programs.
Cold calling is an extremely popular method for agencies like yours looking to grow their book of business. In this blog, we’ve shared several other strategies that are effective in generating leads and finding new customers. This week’s post ties together different strategies we’ve covered in our previous posts, each an agency alternative to cold calling.