The widespread adoption of technological advancements is great news for your health insurance agency. It means that with a few tools you can handle more client relationships than before and grow your book of business with the same number of staff. One technological advancement that has become essential for any business to succeed and expand is digital marketing. We thought a “101” guide to insurance agency digital marketing could help you harness the power of technology for your agency.
Digital marketing directly impacts your bottom line by helping you generate more leads, increase your revenue per group, and increase efficiency. It’s also one of the best ways to establish your expertise and build a digital brand that your current customers and prospects will recognize no matter where they are.
For businesses that haven’t practiced a robust agency digital marketing strategy before, it can seem intimidating. From deciding what digital marketing tools to prioritize (email, social media, blogging, website) to picking the right software to help you develop and implement those tools, a digital marketing strategy involves a lot of thought and decisions.
As a leading benefits & HR technology solution for growing agencies, we are committed to helping you adapt to industry changes. That’s why we put together “The Insurance Agency Digital Marketing Guide”, a primer on digital marketing so that you are more knowledgeable when making your next marketing hire, writing a new drip campaign, or building a new website.
This guide will walk you through:
- The opportunity insurance agency digital marketing presents to grow and succeed in an increasingly digital world.
- Why it’s important for your agency to digitally market its services.
- A thorough rundown of the most popular digital marketing tools, and practice applications for each. You’ll find over 20 pages of information on email marketing, social media (Twitter, Facebook, LinkedIn), interactive content, blogging, and SEO.
Ready to successfully implement and execute an insurance agency digital marketing strategy to help your insurance agency grow and succeed? Download our free guide on digital marketing today.