Broker Blogging Tips to Boost Thought Leadership

person in computer depicting broker blogging tips

Earlier this week, we covered the benefits of blogging for your agency: establishing yourself as a thought leader, maintaining your trusted advisor relationships, and more. Today, we’ll go over broker blogging tips to learn how often to post, and when.

How often should a broker blog?

Data shows that companies that blog generate more traffic and leads. For businesses with 1-11 employees, those that publish 10 or more blog posts a month generate twice as many leads than those who don’t.

If 10 posts sound like a lot, remember that posts can be short and you can always repurpose content you’ve used somewhere else. One of the broker blogging tips we want to highlight is that you can write pieces commenting on recent news you read, or profile some of the clients you work with.

When should a broker publish their blog posts?

Determine where your employers are. Are most of them in eastern time or pacific? Are they spread across the country? Hubspot found that 8 a.m. PST (11 a.m. EST) is the best time to post for a few reasons:

    • It’s at a daily posting low for English language sites, so it won’t get as much competition.  
    • It overlaps with the morning of both east and west coasters who often read their blogs in the morning.

Final Thoughts

It’s time to write your blogging strategy keeping in mind these broker blogging tips. Figure out who you want to engage- new clients or current ones, and what you want to tell them. Set a schedule and stick to it. We’re looking forward to reading about your business.

Author: Ryan

Ryan is the VP, Marketing and Growth at Ease. Ease helps insurance brokers offer their SMB clients better service through simple technology. To date, more than 65,000 companies have enrolled in benefits with Ease.