This piece was written by David Cleary, founder and CEO of Video Benefits Guy, LLC and expert on employee benefits videos.
As the employee benefits industry continues to experience historic changes, employee benefits advisors are faced with both challenges and opportunities.
Advisors are attempting to keep up with industry changes in addition to communicating, educating, and marketing to an audience that is difficult to reach. Also, more is being asked of benefits consumers to make decisions about their programs so the need to provide education and decision support has never been greater.
Communication now occurs across multiple outlets including print, online, video, social, and mobile. The rapid growth of online enrollment and benefits administration platforms provide new and exciting opportunities for employee benefits advisors to educate and engage with target audiences.
One medium that can make a huge difference is video. Here are three reasons to include employee benefits videos in any employer’s benefits enrollment and communication strategy:
- Deliver clear, consistent communication and education
Employee benefits can be confusing. There are many different programs and the terminology can seem like a different language.
Employee benefits videos are available 24/7 and will communicate the same message to every viewer every time. At open enrollment, especially if there are changes, this is very important. Utilizing employee benefits videos, employers can be confident that every viewer received the same message, and ambiguity has been eliminated.
- Improve employee (and dependent) engagement
Video is an engaging medium, appealing to both the visual and auditory learners.
Who doesn’t watch video? It’s everywhere. It’s in our homes, on our computers, and on our phones. Because we’re surrounded by video there’s no learning curve for employees.
Finally, with video, the viewer is in control. If the viewer didn’t quite understand, he/she can rewind and watch again. Employees can consume the content that is relevant and/or important them. If they want to learn about the HSA, they can choose to watch the employee benefits video and access the additional resources available to them.
- Reach the “unreachable”
With any on-site benefits meeting or even a web-meeting, reaching 100% of the target audience is rare. Employees may be sick that day, a last-minute conflict arises, or they simply skip the meeting. Plus, as we all know, spouses at home generally don’t attend these meetings, and they are sometimes the primary benefits “decision maker.” With employee benefits videos, you can communicate plan information with those you otherwise wouldn’t be able to.
But challenges remain – content creation, especially video content, is time consuming, expensive and requires specialized skills.
So what should the benefits advisor do?
Video Benefits Guy, LLC has developed solutions that address employee benefits video content creation and distribution challenges for our clients, positively impacting operations, client service, competitiveness, engagement, and marketing efforts.
Video Benefits Library by Video Benefits Guy is an extensive collection of employee benefits videos used for employee benefits communication, education, decision support, and marketing.
Ease’s integration with Video Benefits Library makes it fast and easy for benefits advisors to instantly add video capabilities to their operations without the time and expense of creating content on their own.
Employee benefits videos play on standard desktop browsers as well as mobile devices such as smartphones and tablets.
Billions of videos are viewed online every day. Employers want to improve benefits communication. With Video Benefits Library and Ease, benefits advisors can reach and engage their target audience with clear, consistent video content anytime, anywhere.