Retention marketing is an extremely important practice for insurance agencies. It differs from acquisition marketing, which is geared toward attracting new clients. The goal of retention marketing is to keep your current clients engaged so they will continue to work with your agency long-term. Previously, we’ve shared retention marketing tips for health insurance agencies. However, this week we are going to review why insurance retention marketing is an essential practice for agencies and strategies for effective implementation.
The insurance agency industry is incredibly competitive. With the meteoritic rise of technology, new competitors have exploded into the market and provide a more satisfying process to consumers. Meanwhile, many insurance agencies have been slow to update their sales and marketing practices. This is why it’s essential to prioritize insurance agency retention marketing to compete in today’s landscape.