Last week I discussed the See Think Do marketing framework, created by Avinash Kaushik, and how insurance agents could implement it. This week I’ll focus on insurance content marketing ideas at the top of the funnel – the See stage of the See Think Do marketing framework.
Happy New Year! It’s a new year with new opportunities to generate more leads, close more sales, and grow your book of business. Last year, on a number of occasions, I spoke about how marketing has shifted focus to the customer experience. I’ve previously discussed how to strategically optimize your insurance agent marketing plan to revolve around this concept; everything from content to branding. To get your new year started off right I’ll touch on an often overlooked aspect of marketing; insurance website design.
Over the last two weeks I’ve listed a sequence of steps, and related marketing activities, that brokers could implement to establish a solid insurance marketing plan:
The above-mentioned sequence of steps will assist in implementing an insurance marketing plan that covers all your bases from pre-purchase to the early stages of post-purchase.
This week I’ll take a deeper dive into post-purchase marketing. After all, the ultimate goal of your marketing strategy is to gain loyal customers. These recommended steps will help you achieve that.
We live in an era of convenience, and the demand for convenience is high and growing rapidly in 2017. According to data from the U.S. Census Bureau’s American Community Survey, various on-demand services are attracting a total of more than 22.4 million consumers annually. Telemedicine is part of this rapid growth in on-demand services. This creates an incredible opportunity for brokers to add a new revenue stream to their agency, while staying relevant in the eyes of their groups by providing cutting edge services. For this reason, we’ve created a telemedicine guide with valuable resources for brokers.
We’ve talked about the importance of search engine optimization, and organically ranking high (without paying) on search engine results. In a competitive market, agencies may have to also incorporate insurance digital advertising into their business model in order to increase their online presence, and generate leads and increase their revenue as a result.
The insurance agency industry is anything but slow. It’s difficult to get your hands on some free time between open enrollment, recruiting new groups, and adding new lines of coverage. Everyday life when running a business is hectic. Scheduling meetings, leading marketing and development, managing employees, and creating a work environment that makes everyone happy, just to name a few things. (If you’re looking for help with digital marketing, check out this guide.) Luckily, there are insurance agency scheduling tools to help increase efficiency and save time.
The widespread adoption of technological advancements is great news for your health insurance agency. It means that with a few tools you can handle more client relationships than before and grow your book of business with the same number of staff. One technological advancement that has become essential for any business to succeed and expand is digital marketing. We thought a “101” guide to insurance agency digital marketing could help you harness the power of technology for your agency.
Are you staying in front of your prospects and groups? In any industry, it’s important to gain a competitive advantage, including yours. Health insurance agency drip marketing is a scalable way to communicate to your different audiences. Without sacrificing success, it will help you cut down the hours you spend talking to prospective groups, increasing benefits awareness, and closing deals.