Email marketing is commonly used by many industries to engage with leads and customers alike. That’s why this week on the Broker Tool Belt, we’re listing out the top 5 emerging insurance email marketing trends to look out for heading into years to come.
To thrive in a highly competitive environment like the insurance industry takes a lot of technical expertise, a thorough understanding of digital marketing, and a strong insurance agency brand identity.
Technology has proven to be an explosive, ever-evolving industry. It seems like just yesterday the world mainly relied on computers to communicate and source information. Smartphones now dominate the landscape. If you’re not utilizing an insurance mobile-friendly marketing strategy then you’re missing out on a massive opportunity to grow your book of business.
Let’s face it; everything has gone digital, and in this digital-centric business-to-business (B2B) landscape, content marketing has become a significantly useful tool to generate leads. Insurance agency marketing content is a key factor in separating your agency from competitors to generate high-quality leads.
Cisco and Capita recently released a report in the UK titled, “Trends vs. Technologies 2016 report”. The study showed that while everyone agrees tech is important, there is a huge gap between having that knowledge and putting it into practice.
Leading insurance broker and consultant NFP adds Ease as a preferred technology solutions partner.
San Francisco – February 29 2016: NFP, the world’s fifth largest global benefits broker* has expanded their offering to include Ease’s online benefits administration and HR platform.
