Insurance Agency Copywriting Tips to Build Conversations

Technology provides a myriad of channels for communication, content consumption, and access to information.  For any insurance agency, it’s challenging to effectively communicate your brand amidst all the competition. Add in the complexity of copywriting for the financial services industry and it’s easy to get an instant case of writer’s block!  The four insurance agency copywriting tips we outline today will help you create dynamic, beneficial copy for your agency’s marketing strategy. Copy plays an integral role in driving traffic to your website and other online profiles, but it also communicates an authentic and relatable brand voice to your target audience. Good copy will help further develop your digital marketing strategy.

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Introducing Broker Tool Belt, an Insurance Marketing Blog

Welcome to the Broker Tool Belt, a new health insurance marketing blog.

Over the last decade and a half we’ve seen the rise in popularity of personal computers, the Internet, and mobile phones. With that rise has come a change in human interaction. We can instantly send a message to the other side of the world, share a video to 1,000 of our closest friends, and close business deals without ever meeting in-person. The constant in all this change, is people. The fundamentals of sales and client relationships haven’t change, but the mediums and mechanisms certainly have.

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Technology for Insurance Brokers Makes Sense

Cisco and Capita recently released a report in the UK titled, “Trends vs. Technologies 2016 report”. The study showed that while everyone agrees tech is important, there is a huge gap between having that knowledge and putting it into practice.

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Focusing on the Right Things: The Employee-First Approach

Improving the Enrollment Process for Brokers and Employees

As a small business owner, scaling your company and hiring new employees is one of the most rewarding parts of the job. Marla Malcolm Beck, CEO of Bluemercury said recently in a Business Insider interview that the best part of being a CEO is, “watching her company evolve — while staying true to its mission and vision.” Even more so, is the moment when you realize that you can now afford to offer hardworking employees benefits and health insurance options.

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Why You Should Hire A Robot For Small Businesses

May 1 – May 7 marks the 2nd annual National Small Business Week.

Small business owners kicked off 2016 by reporting an overall higher level of optimism than they did in 2015, according to the latest Wells Fargo/Gallup Small Business Index. The quarterly report, which surveys small business owners, found 60 percent of small business owners considered their past year’s cash flow to be “very or somewhat good” – a result that hadn’t been recorded since 2007.

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