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Top 3 Takeaways from the Ease Innovation Conference (EIC21)

Rocio Carrasco-Gras
July 12, 2021

Insurance brokers who are emerging from a post-COVID landscape have been looking to rapidly evolve and adopt digital technology to better serve their clients. And what many are discovering is that some answers are harder to find than others. That?s one of the many reasons this year?s third annual Ease Innovation Conference (EIC21) proved to be more valuable to attendees than ever before. This premier event is the insurance industry?s largest digital conference?hosted by Ease.

Over the course of two days on June 14 and 15, Ease users and non-users alike enjoyed actionable takeaways, networking, and hearing thought leaders from within the industry and beyond. One attendee said, ??this is THE conference of the year for brokers. I didn?t want to miss out on all the great industry info!? While another Ease user added, ?I?m a broker currently using Ease and I wanted to learn how other brokers utilize the platform and learn more about the platform itself.?

It didn?t take long for attendees to realize that when it comes to conferences designed to help grow their business, there?s nothing like the Ease Innovation Conference. Here are our Top 3 Takeaways from this year?s flagship event, EIC21.

Takeaway 1: Ease uniquely positions brokers to future-proof their business

Consider this?95% of insurance executives are looking to speed up the digital transformation of their companies to maintain resilience. And 67% of leaders believe their business will no longer be competitive without embracing digital transformation. Fueled by that type of market sentiment alone led EIC21 to be one of the most sought-after conferences in the industry, with many agencies looking for solutions to differentiate themselves among their competitors and provide better customer service.

EIC21 put the power to connect in attendees? hands with things like a Virtual Exhibit Hall where people could connect with 43 of Ease?s partners. And for those who wanted specific questions answered, they could hop into a virtual Genius Hall to connect with Ease experts in real-time. EIC21 also featured multiple workshops where Ease users could set up same-day carrier connections with their groups and learn how to set up groups, import employees, add plans, and more.

Takeaway 2: Now is the time to elevate women in the industry

EIC21 was a first-of-its-kind conference within the industry by serving up dedicated sessions to developing women in the workplace and fostering career growth. Sessions such as ?Forging Your Authentic Path to Impactful Leadership,? ?Creating a Better Work Environment for Women,? and ?Leveraging Your Skills on the way to the Top? were presented by women leaders throughout the industry. The conference started on a high note with Molly Fletcher?s keynote presentation, ?Unleashing Your Potential? to set the tone from the beginning all the way through one of the last sessions on day two, ?Rise Up: Elevating Your Agency Career.?

While the career advice and keynotes resonated with all audiences, it was felt in increasingly impactful ways by some who went on to say, ?Creating a better work environment for women was one of my favorites. We are focusing on mental health and wellness and this is one of the first sessions to specifically address women and their issues!?

Takeaway 3: Ease is rapidly evolving

Attendees got a glimpse into Ease?s one-year roadmap in front of Ease, and that was just the start. EIC21 had numerous noteworthy announcements and the release of a few new, game-changing features. The first of which was the debut of Ease co-founder and CEO, David Reid?s new book: The Digital Broker?s Playbook: A Guide to Modernizing Your Insurance Agency (every EIC21 attendee received a copy of David?s book).

Then, throughout the two-day conference, viewers learned about the upcoming release of EaseConnect 834 (a self-service 834 file connection for medical, dental, and vision plans). And many Ease users were delighted to find out the #1 requested feature, Digital Change Forms, will be live soon. Digital Change Forms provide a connection-like experience for processing medical, dental, and vision Qualifying Life Events (QLEs).

With more than 1,100 people in attendance, one Ease user had this to say about EIC21, ?I?ve attended each conference. EIC21 provides a great way to hear about what?s coming up, see what questions other brokers have, and find out additional ways to best utilize Ease!?

Final Thoughts About EIC21

There has never been a better time to adopt technology or further differentiate yourself with increased usage of technology. Ease users and non-users alike walked away with insights, best practices, and strategies to continue to grow and evolve their business. Get a taste of what makes EIC21 such a special conference by viewing some of the most widely attended sessions below. And be on the lookout for future communications about EIC22 which will take place LIVE in Las Vegas, Nevada next year.

Watch these EIC21 sessions:

  1. The Digital Broker?s Playbook: Using Technology to Win and Defend Your Book of Business
  2. Each Client is Precious: Key Tips for Successful Collaboration
  3. Unleashing Your Potential

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