Blogging is one of the most popular methods of content marketing. Websites are static, but blogs serve as the returning page for your audience, where they come back week after week to read new posts. Building a blog as part of your content strategy will help your business get online visibility and establish yourself as a thought leader in the industry. They are the perfect tool to create engagement and generate long-term results. If blogging isn’t already part of your marketing strategy or if you are still trying to figure it out, here are some outstanding insurance blog examples to inspire you in 2019 to create an exceptional blog of your own.
Every year, new technology is invented, new types of communication are created and, as a result, new marketing strategies, tools, and ideas arise. Marketing is constantly changing, and anticipating the shifts is essential to adapt and succeed. The Minimum Effective Dose, a term coined by Tim Ferriss, is the smallest dose that will produce the desired outcome. In this week’s post, we share the 5 insurance marketing trends for 2019 that you can focus on to build your minimum effective dose.
The customer journey is harder to predict than ever. As a result, foreseeing the user intent for insurance marketing becomes ac more difficult job. In an increasingly connected world, customers demand personalized digital experiences, highly-relevant and tailored communications, and a match for their needs and preferences. Customer expectations are at an all-time high, while their patience is at an all-time low. For this reason, when creating a content strategy, one of the questions we need to answer beforehand is “what does it solve for the client?” or, in other words, “what is the user intent?”. In this week’s post, we will focus on understanding insurance user intent to help you get ahead of your prospective clients.
Over the last few weeks, I’ve discussed new trends in digital marketing, new technologies, and changes being implemented by Facebook and Google. It’s apparent that marketing as we know it is changing, but what is the overall shift in marketing exactly and how does it impact your insurance marketing efforts? This week I’ll discuss what insurance marketing for the modern broker entails.
Last week I discussed insurance agency marketing steps and activities a broker should take to establish their marketing base:
- Digital branding
- Customer journey mapping
- Optimizing your LinkedIn profile
- Creating marketing content
This week, I continue listing insurance agency marketing ideas and how to sequence them. Once you’ve established your marketing base, you now need to ramp up your communication by actively engaging your audience.
Successful insurance agents understand the value of quality customer service. Establishing strong, long-lasting business relationships is crucial to longevity and continued growth. However, due to the evolution of technology across various industries, customer expectations have grown. Add in the values of the modern consumer and you have a recipe for change. While brokers are beginning to adopt technology solutions to create a more seamless workflow, it’s also important to consider the customer service expectations of today’s consumer. In order for brokers to be competitive, they need to provide a brand experience that will increase insurance customer engagement.
Insurance is a very confusing industry. Specific terms, like deductibles and coinsurance, leave consumers unsure of what they’re paying for. In fact, research shows that 96% of Americans can’t correctly define the top 4 health insurance terms (deductibles, co-insurance, co-pay, and out-of-pocket maximum). This leaves many Americans doubtful in their ability to select the right insurance plan to meet their needs. Enter the broker; the specialist who can guide consumers and small businesses through the labyrinth of insurance. The crucial element is convincing prospects that you’re the expert of the industry in comparison to your competitors. The most effective way to accomplish this is by implementing a strong insurance thought leadership strategy.