Online HR Department Resources

In the blink of an eye, the world has changed — and the challenges we face today are unlike anything we’ve experienced. We get it, that’s why we’ve created these Online HR Department Resources. 

  1. Handling COVID-19 Related Circumstances in Ease
  2. Support and Training for Employers New to Ease
  3. Support and Training for Employers Currently Using Ease

Whether you’ve been using Ease for a while or are just getting started, we’ve assembled several handy resources to help you handle COVID-19 related circumstances in Ease and to help you quickly learn and get the most from Ease.

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Ease Ranks No. 57 on Forbes 500 Best Startups List

Ease, the country’s leading benefits and HR administration software for small businesses, powered by insurance brokers, has been named to Forbes inaugural list of the top 500 startup employers in America for 2020. 

Ease  ranked No. 57 on the list presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider. The awards list was first announced on March 10, 2020 and can be viewed on the Forbes website.

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Open Enrollment Period Is a Marathon: Be Prepared Year-Round

Open enrollment period is the most stressful time of the year for you and your groups. During those last months, HR professionals try to present employees with the most qualified healthcare options, employees attempt to choose the best plan for themselves and their dependents, and you need to be ready to help at any time as their expert advisor. However, the work shouldn’t start in October. Open enrollment period is not a sprint, it’s a marathon you should be preparing for each quarter. In this week’s Broker Tool Belt, we share what you need to do each quarter to make the most of open enrollment, stay organized, and be successful during the next busy season.

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Ease Report Reveals Stark Regional Differences in Insurance Price Increases, Plan Variety

SAN FRANCISCO, January 11, 2020 – Ease, the country’s leading benefits and HR administration software for small businesses, powered by insurance brokers, today released its first annual SMB Benefits and Employee Insights Report, which found businesses are coping with steep premium increases by offering a greater variety of plans that span a wider range of pricing. 

“With premiums on the rise nationwide, business owners are clamoring for ways to control costs while still offering quality benefits to valued employees,” said Ease co-founder and CEO David Reid. “We’ve found that businesses are combatting this financial pressure, which impacts businesses and employers alike, by offering more plan options than ever before. The West Coast is leading this trend, which we expect to proliferate throughout the country in the coming years.” 

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Get Your Insurance Prospecting Tactics On Point for 2020

Now that open enrollment season is behind you, what are you going to direct your attention to? While Q1 is the perfect time for you to focus on generating leads, prospecting is often considered time-consuming and tedious. Finding new clients is challenging enough, so if you approach prospecting with a lack of enthusiasm, attracting qualified prospects will become even harder. How can you effectively find more SMB looking for a new broker without throwing your day away? In this week’s Broker Tool Belt, we share insurance prospecting tactics to help make your efforts easier and more effective so you can grow your agency in 2020.

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New Insurance Marketing Ideas for Brokers in 2020

2020 has arrived with new opportunities to generate more leads, sign more BORs, and grow your book of business. Whether it’s acquiring new businesses, onboarding, or open enrollment season, as a health insurance broker you are probably thinking of a few areas you can improve in your agency to have an even more profitable year. It’s too late to change last year’s results, but it’s a great time to set your goals for 2020. What are your professional resolutions this year? In this week’s Broker Tool Belt, we share four new insurance marketing ideas for brokers to succeed in 2020 and years to come!

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How to Increase Insurance Agency Client Retention

Open enrollment season is winding down. What should your focus be next? In today’s competitive marketplace, retaining your clients is key to ensure long-term profits. The average customer retention rate in the insurance industry is 84%, while the top five companies have a 93%-95% customer retention rate. This difference can represent a potential loss for you. Furthermore, it costs seven to nine times more for an insurance agency to attract a new customer than to retain one. Since replacing lost clients will cost you more, it makes economic sense to focus your efforts on keeping the clients that already trust you. In this week’s Broker Tool Belt, we share 4 programs to increase insurance agency client retention and help you succeed in 2020. 

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Meet Our New Chief Revenue Officer

We’re excited to announce Donald “DC” Cashman has joined the Ease team as our first Chief Revenue Officer. In this role, DC will be instrumental as we continue to build partnerships with carriers, brokers, and employers. Under DC’s leadership, you can expect several new integration and connection launches in 2020 as DC focuses on making Ease the leading technology company to partner with in the industry. 

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PPC for Insurance Agents to Grow Their Agency

When you sell insurance, competition can be a serious drawback. You are up against others who are looking to attract the same prospects with a very similar offer. What can you do to stand out? Most likely, employers in need of a group insurance broker will conduct online research before making a final decision. For this reason, building a strong online presence will ensure you are among the final choices. One of the fastest ways to increase your online visibility is through a PPC campaign. In this week’s Broker Tool Belt, we share how to implement PPC for insurance agents.

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Engage Insurance Leads with a Powerful Newsletter

A basic challenge you can encounter when selling insurance is that not every lead will answer your phone calls or emails on the first try. However, if you want to succeed in the insurance industry, you can’t give up on these valuable prospects. It’s important to set expectations for how many times you should engage with a lead before moving on to the next one. Have you reflected on the strategy you have in place to interest your leads? There are a wide variety of techniques you can start implementing today, but in this week’s post, we focus on how to engage insurance leads with a powerful email newsletter.

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