Businesses are expecting guidance from their insurance agency on the new mix of benefits that are a fit for today's unique landscape. But we understand how complicated it is to keep up with their new needs and expectations. Has their employee benefits strategy changed due to the pandemic?
There is a problem with the traditional sales pitch; it can be unappealing and only offers two outcomes: your prospective groups will love what you have to offer, which will lead to a new addition to your book of business, or they won't and you will receive a polite decline. Furthermore, a scalable sales formula comes down to understanding who your buyer is and what their specific needs are.
The pandemic has exposed many of the cracks in the existing healthcare system. Identifying the transformational changes that have occurred and making wise decisions about benefits is challenging for any business. As a result, there is unique pressure on you as a health insurance broker to help your clients navigate these uncharted waters. Last week, we introduced Eases 2021 SMB Benefits & Employee Insights Report and the key findings in medical premiums and contributions and health plans offered and types. In this weeks Broker Tool Belt, we focus on the key findings in voluntary benefits trends, SMB growth, and the impact COVID-19 has had on employee benefits.
Ease’s 2021 SMB Benefits & Employee Insights Report is a study of SMBs across the country, such as doctor’s offices, manufacturers, restaurant groups, and more. With this report, you’ll be able to benchmark against premium costs, contribution data, shifting plans makeup, and more to unlock insights that will empower you to better serve your clients and set you apart from your competition.
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