Open enrollment period is the most stressful time of the year for you and your groups. During those last months, HR professionals try to present employees with the most qualified healthcare options, employees attempt to choose the best plan for themselves and their dependents, and you need to be ready to help at any time as their expert advisor. However, the work shouldn’t start in October. Open enrollment period is not a sprint, it’s a marathon you should be preparing for each quarter. In this week’s Broker Tool Belt, we share what you need to do each quarter to make the most of open enrollment, stay organized, and be successful during the next busy season.
SAN FRANCISCO, January 11, 2020 – Ease, the country’s leading benefits and HR administration software for small businesses, powered by insurance brokers, today released its first annual SMB Benefits and Employee Insights Report, which found businesses are coping with steep premium increases by offering a greater variety of plans that span a wider range of pricing.
“With premiums on the rise nationwide, business owners are clamoring for ways to control costs while still offering quality benefits to valued employees,” said Ease co-founder and CEO David Reid. “We’ve found that businesses are combatting this financial pressure, which impacts businesses and employers alike, by offering more plan options than ever before. The West Coast is leading this trend, which we expect to proliferate throughout the country in the coming years.”
Now that open enrollment season is behind you, what are you going to direct your attention to? While Q1 is the perfect time for you to focus on generating leads, prospecting is often considered time-consuming and tedious. Finding new clients is challenging enough, so if you approach prospecting with a lack of enthusiasm, attracting qualified prospects will become even harder. How can you effectively find more SMB looking for a new broker without throwing your day away? In this week’s Broker Tool Belt, we share insurance prospecting tactics to help make your efforts easier and more effective so you can grow your agency in 2020.