Becoming a Benefits Administration Advisor to Get Ahead in 2020

Over the course of the last few months, we have experienced the worst global pandemic in more than a century. In many ways, it feels as though we are collectively experiencing the test of a lifetime. While there might be a high number of brokers adapting to the new normal, most continue to act as if the coronavirus outbreak didn’t introduce fundamental changes in the way business is conducted and didn’t have an impact on their clients’ decision-making. Do you believe the right strategy is to continue to act like it’s “business as usual”? In this week’s Broker Tool Belt, we explain why the future of benefits administration resides on the brokers’ ability to shift their role from a product vendor to a trusted advisor.

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Ease Named in Capterra’s Top 20 Most Popular Human Resource Software

Ease announced today that it has been named a Top 20 Best Human Resource Software product by Capterra, a free online service that helps organizations find the right software.

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G2 Reveals Best Software Companies 2020: Ease Earns Spot on List

G2, the largest software marketplace and review platform, announces the 2020 winners of its annual Best Software Awards. Ease, the country’s leading benefits and HR administration software for small businesses, powered by insurance brokers, placed 15th on the Fastest Growing Products 2020 list.

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Insurance Marketing for the Modern Broker to Stay Competitive

Over the last few weeks, I’ve discussed new trends in digital marketing, new technologies, and changes being implemented by Facebook and Google. It’s apparent that marketing as we know it is changing, but what is the overall shift in marketing exactly and how does it impact your insurance marketing efforts? This week I’ll discuss what insurance marketing for the modern broker entails.

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Employer Benefits Software Preferences to Meet Clients’ Needs

Ease conducted a survey on employer benefits software preferences 2018. The data I share with you today will provide you with an insider look at employers’ preferences when it comes to HR & technology in the new year. 

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Insurance Content Marketing Trends: Don’t Fall Behind!

One of the key elements to success in today’s market for any agent is staying on top of the newest trends in insurance content marketing. If you fail to create engaging content your brand will be left behind, that’s the simple truth.

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Telemedicine Guide: An Insurance Agency Resource

We live in an era of convenience, and the demand for convenience is high and growing rapidly in 2017. According to data from the U.S. Census Bureau’s American Community Survey, various on-demand services are attracting a total of more than 22.4 million consumers annually. Telemedicine is part of this rapid growth in on-demand services. This creates an incredible opportunity for brokers to add a new revenue stream to their agency, while staying relevant in the eyes of their groups by providing cutting edge services. For this reason, we’ve created a telemedicine guide with valuable resources for brokers. 

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Apple’s Heart Rate Monitoring Feature Gets Aetna’s Attention

On Tuesday, September 12th, Apple unveiled its latest line of products. One of their products, the Apple Watch, made waves across mainstream media due to newly added cellular capabilities. This means phone calls can be made and received through the watch. Can you say ‘Beam me up, Scotty”? At this point, you may be wondering what does this has to do with the health insurance industry? One specific feature: Apple’s Heart Rate Monitoring.

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Insurance Mobile-Friendly Marketing: A Guide to Stay Relevant

Technology has proven to be an explosive, ever-evolving industry. It seems like just yesterday the world mainly relied on computers to communicate and source information. Smartphones now dominate the landscape. If you’re not utilizing an insurance mobile-friendly marketing strategy then you’re missing out on a massive opportunity to grow your book of business.

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