Apple’s Heart Rate Monitoring Feature Gets Aetna’s Attention

On Tuesday, September 12th, Apple unveiled its latest line of products. One of their products, the Apple Watch, made waves across mainstream media due to newly added cellular capabilities. This means phone calls can be made and received through the watch. Can you say ?Beam me up, Scotty?? At this point, you may be wondering what does this has to do with the health insurance industry? One specific feature: Apple’s Heart Rate Monitoring.

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Introducing Broker Tool Belt, an Insurance Marketing Blog

Welcome to the Broker Tool Belt, a new health insurance marketing blog.

Over the last decade and a half we’ve seen the rise in popularity of personal computers, the Internet, and mobile phones. With that rise has come a change in human interaction. We can instantly send a message to the other side of the world, share a video to 1,000 of our closest friends, and close business deals without ever meeting in-person. The constant in all this change, is people. The fundamentals of sales and client relationships haven’t change, but the mediums and mechanisms certainly have.

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